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Client:
Dropbox
Credits:
Studio: All Worthy People
AR Art Direction: $NP Designs
AR App Development: HoverlayAR
Pin Design: Coloring Pins
My Approach:
$NP Designs led the development of an AR Scavenger Hunt, seamlessly integrating it into “The Drop” activation, featuring six interactive touchpoints. The Scavenger Hunt involved custom QR codes triggering AR pop-ups that showcased Dropbox’s product offerings, along with engaging AR NFC tags, designed by a custom pin expert. To execute this project, we managed a team of two, comprising a skilled 3D designer and an AR development platform specialist. Additionally, we designed captivating 2D animations that enhanced the AR app experience, ensuring an immersive and memorable encounter for conference attendees.
Background:
Dropbox aimed to enhance their recruitment booth at a prominent engineering conference for Black professionals in Atlanta by incorporating an immersive and engaging experience. They sought to integrate augmented reality (AR) into one of their panels, focusing on web-based AR technology. The resulting installation, known as “The Drop,” featured multiple interactive checkpoints inspired by a Bodega, offering visitors a diverse array of experiences, from a fridge stocked with popsicles to a lottery counter where they could redeem Drop Cash for exciting prizes. The goal was to create a memorable and captivating presence that would leave a lasting impression on conference attendees.
Results:
The activation achieved remarkable success with over 3,000 impressions. The client expressed their gratitude, praising the custom Augmented Reality experience that brought their space to life. Furthermore, guests were delighted to receive their custom NFC tags, enabling them to activate AR pop-ups and conveniently share their contact information via NFC chips. The overall feedback was overwhelmingly positive, solidifying the event as a memorable and engaging experience for all attendees.
