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Client:
eCLACKtic
Credits:
Studio: $NP Designs
My Approach:
Implementing a comprehensive approach, a logo survey was initiated on Instagram to involve prospective followers in the branding decision-making process actively. Simultaneously, a micro-influencer program was established, distributing the product to women seeking a hassle-free way to look elegant without salon visits. Additionally, the design and development of the e-commerce site were led, initially selecting Shopify and later transitioning to WordPress for greater flexibility and control over the platform. Visitors also had the opportunity to recieve monthly newsletter updates from the company encouraging sales through their website.
Background:
eCLACKtic is a Black-owned, woman-led company specializing in custom press-on gel extensions and other premium nail care products, all crafted from vegan materials. The brand was developed and beta-tested during the COVID-19 pandemic, providing women with a unique way to express themselves and maintain their nails’ beauty when traditional nail salons were closed.
Results:
The implemented strategies resulted in remarkable outcomes: the new page’s engagement surged by over 200%. Additionally, the company experienced a 35% growth in the email list, with a remarkable average of 40% click-through rate on promotional emails. The successful implementation of the work led to solidified brand deals with media companies. Notably, the company achieved a viral video that garnered over 10,000 views, further boosting the brand’s visibility and reach.
