]]>
Art Direction, Print Collateral, Social Design and POP Displays for Nékter Juice Bar.
Client:
Nékter Juice Bar
Credits:
Studio: Orange Label Advertising Agency
My Approach:
Through guided conversations with Nékter’s internal team to understand their goals and challenges, the Orange Label team and I developed art direction for in-store displays, e-blasts, and social recommendations, ensuring cohesive, cross-platform campaigns. I provided initial sketches, directed photoshoots, and presented campaign ideas to the client. Seasonal promotions included the Keep It Real cleanse sale, A New Spin on a Real Family Favorite – the PB&J Trio, Taste of Summer Watermelon, Pick Your Pumpkin, and Nék the Halls.
Background:
Nékter has set ambitious plans to expand nationally to 425 restaurants by 2024, driven by their unwavering vision to make juices, smoothies, and acai bowls accessible to all individuals aspiring to lead a healthier lifestyle. Continuously seeking new avenues to reach potential customers, Nékter employs various strategies, including limited-time offers, to increase customer reach and engagement.
Results:
My designs, featuring cohesive branding for limited-time offers and eye-catching point-of-purchase (POP) displays, successfully increased foot traffic to Nékter stores and drove app downloads. The retro-inspired branding for the PB&J trio and the delectable products resonated with a diverse audience, leading to an extension of the menu that remains available at select locations. The client’s feedback highlights our team’s quick understanding of the Nékter brand look and feel and our continued effort to elevate it through fresh ideas and unique creative concepts.
The post Nékter Juice Bar Limited Time Offer Collateral first appeared on $NP Designs.
]]>]]>
Rangerstown Stories
-2017
Creative Direction and Motion Design for The New York Rangers.
Client:
The Madison Square Garden Company
Credits:
Studio: The Madison Square Garden Company
Illustration: Jordan Rosenberg
Photography: The Madison Square Garden Company
My Approach:
The Rangerstown Stories campaign was developed to engage fans more profoundly. Visual storytelling was at the core of this initiative, allowing the team to showcase the stories of passionate fans through various mediums. Season tickets, 10 Home Games in October, out-of-home signage, print collateral, and social media designs were created as part of this effort.
A prominent feature of the campaign was a mural designed on the right side of 2 Penn Plaza, which remained on display throughout the entire season, serving as a powerful visual representation of the fans’ dedication and connection to the team.
The season tickets were thoughtfully designed with a unique URL, enabling fans to access and share their stories and fostering a deeper emotional bond between the team and its supporters. The goal of the Rangerstown Stories campaign was to create a sense of unity and community, making fans an integral part of the New York Rangers’ journey.
Background:
The New York Rangers recognized the importance of establishing a deeper and more engaging connection with their fans. To achieve this, they introduced “Rangerstown,” a concept that transcended mere fandom and became a shared state of mind uniting the fans, players, and the broader New York community. The aim was to create a sense of unity and camaraderie, where everyone could come together to cheer on one of New York’s most successful and celebrated sports teams. Rangerstown represented a team and a collective passion and dedication that resonated throughout the city and beyond.
Results:
The implementation of animations, created by me using After Effects, resulted in a significant boost in social engagement for the New York Rangers. The team witnessed a remarkable 80% increase in interactions on Instagram and Facebook, effectively doubling their social media engagement. The introduction of animations in posts contributed to capturing the attention of younger audiences, who started engaging more actively with the team’s social media content. The Rangerstown Stories campaign successfully facilitated a deeper and more meaningful connection between the team and its fans, effectively expanding the team’s reach and resonance with the younger demographic.
The post Rangerstown Stories first appeared on $NP Designs.
]]>]]>
The Radio City Rockettes Marriott Hotel Takeover
-2016
Print Collateral and Experiential for The Radio City Rockettes.
Client:
The Madison Square Garden Company
Credits:
Studio: The Madison Square Garden Company
My Approach:
A custom-made print was developed to replicate wrapping paper, creating a backdrop that resembled an unopened present. This unique wrapping paper design was the foundation for creating various branded elements, including pillars, elevator decals, key cards, and table tents. The consistent use of this theme across different parts aimed to evoke a sense of excitement and anticipation, aligning with the “Make Time for Joy” campaign for the Radio City Rockettes in 2016. The lobby takeover at the Marriott Hotel in Manhattan and its adaptation for the Lotte New York Palace Hotel aimed to immerse the audience in a joyous and memorable experience, setting the stage for a captivating campaign.
Background:
Make Time for Joy served as the campaign that marked the beginning of the 2016 campaign for the Radio City Rockettes. The team set out to create a captivating lobby takeover at the Marriott Hotel in Manhattan, which would later be adapted for the Lotte New York Palace Hotel. The primary objective was to capture the essence of joy and excitement, setting the stage for a memorable and engaging experience for the audience.
Results:
The exceptional success of the Make Time for Joy hotel takeover resulted in a significant increase in traffic and engagement. As a direct result, the team received a request for an additional takeover at the prestigious Lotte Hotel in Manhattan, New York, during the same year. The campaign’s ability to captivate and enthrall the audience led to this further opportunity to showcase the Radio City Rockettes and their captivating “Make Time for Joy” theme, reinforcing its impact and popularity within the target audience.
The post The Radio City Rockettes Marriott Hotel Takeover first appeared on $NP Designs.
]]>]]>
New York Knicks Black History Month Campaign
-2018
Branding, Print Collateral, Social, and Experiential for The New York Knicks Black History Campaign with Adidas.
Client:
New York Knicks
Credits:
Studio: The Madison Square Garden Company
Photography: Gardenvision at The Madison Square Garden Company
My Approach:
Inspired by African prints, the Harlem Renaissance, and Black dance, a logo was created to connect with the audience. Following creative refinements, the Knicks and Adidas selected the impactful “OBAAKOFO MMU MAN” pattern, representing unity and strength within the Black community.
Background:
During Black History Month, people commemorate the cultural importance of recognizing the achievements, contributions, and resilience of African Americans and their communities. In honor of the Knicks’ 2018 Black History Month Celebration, a brand identity was developed to embody the essence of this event.
Results:
The work’s impact extended well beyond the initial event, with the logo becoming a lasting symbol of the New York Knicks’ continued dedication to honoring Black History Month. Its timeless and adaptable design facilitated its widespread use in the Madison Square Garden arena during subsequent events, maintaining a constant presence until 2020.
The post New York Knicks- Black History Month first appeared on $NP Designs.
]]>The post $NP Designs presents A Decade of Dimensions: Augmented Reality Art Show first appeared on $NP Designs.
]]>$NP Designs presents A Decade of Dimensions: Augmented Reality Art Show
-2022
Creative Direction, Print Collateral, Social Design, Experiential Design, and Augmented Reality Design for A Decade of Dimensions Augmented Reality Art Show.
Client:
$NP Designs
Credits:
Studio: $NP Designs
Event Producer: The Rosario Group
Event Marketing: Meraki Africa
Junior Designer: Kenya Brooks
3D/Metaverse Designer: Valena Del Valle
Photograpy: Natasha Campos
Videography: Rashawn & Jamie Tobias
Event Decor: The Superior Collective
Metaverse Platform: Arium
My Approach:
The three-month social media campaign was directed by $NP Designs, highlighting dimensions and spatial design. A 90-minute video, released in a 3-part reel campaign on social media, provided in-depth insights into the show, the artist, and the location. Engaging social media templates shared more about the artist, the show, the sponsors, and the event site. Signage was designed for the in-person event, complemented by an online metaverse gallery allowing virtual engagement for global visitors. The event, executed by a team 7, including a 3D designer, event producer, and social media strategist, delivered a seamless and captivating experience. The carefully chosen color scheme reflected a sense of looking toward the future and exuded softness, perfectly aligning with the immersive and forward-thinking nature of the exhibition.
Background:
A Decade of Dimensions marks Denise ‘deLaSNP’ Coke’s fourth solo art show, exploring the immersive world of augmented reality and celebrating the concepts of Black Futurism and Escapism while providing an inside look into her upbringing in Jamaica, Queens, and her time in Southern California. $NP Designs, known for inspiring and shaping spaces and brands for small businesses and non-profits globally, commemorated their 10-year milestone in Los Angeles with this exhibition, aiming to create an immersive art experience and break the artist into the vibrant LA art scene.
Results:
The virtual metaverse gallery achieved remarkable success with a visitor rate of 200 visitors per day, featuring augmented reality capabilities that provided accessibility to users nationwide who could not attend in person. Over 300 guests signed up, and the event generated sales exceeding $10,000. The positive response and impact from the exhibition resulted in the expansion of the Decade of Dimensions series to cities within Los Angeles, including Inglewood and Pasadena, and a group show featuring six digital artists was curated, further solidifying the exhibition’s influence and reach within the art community.
Visit the event website here.
Enter the virtual art gallery here. Create an avatar!
The post $NP Designs presents A Decade of Dimensions: Augmented Reality Art Show first appeared on $NP Designs.
]]>The post The Drop AR Scavenger Hunt at Render ATL first appeared on $NP Designs.
]]>The Drop AR Scavenger Hunt at Render ATL
-2023
Art Direction and Augmented Reality Design for Dropbox at Render ATL.
Client:
Dropbox
Credits:
Studio: All Worthy People
AR Art Direction: $NP Designs
AR App Development: HoverlayAR
Pin Design: Coloring Pins
My Approach:
$NP Designs led the development of an AR Scavenger Hunt, seamlessly integrating it into “The Drop” activation, featuring six interactive touchpoints. The Scavenger Hunt involved custom QR codes triggering AR pop-ups that showcased Dropbox’s product offerings, along with engaging AR NFC tags, designed by a custom pin expert. To execute this project, we managed a team of two, comprising a skilled 3D designer and an AR development platform specialist. Additionally, we designed captivating 2D animations that enhanced the AR app experience, ensuring an immersive and memorable encounter for conference attendees.
Background:
Dropbox aimed to enhance their recruitment booth at a prominent engineering conference for Black professionals in Atlanta by incorporating an immersive and engaging experience. They sought to integrate augmented reality (AR) into one of their panels, focusing on web-based AR technology. The resulting installation, known as “The Drop,” featured multiple interactive checkpoints inspired by a Bodega, offering visitors a diverse array of experiences, from a fridge stocked with popsicles to a lottery counter where they could redeem Drop Cash for exciting prizes. The goal was to create a memorable and captivating presence that would leave a lasting impression on conference attendees.
Results:
The activation achieved remarkable success with over 3,000 impressions. The client expressed their gratitude, praising the custom Augmented Reality experience that brought their space to life. Furthermore, guests were delighted to receive their custom NFC tags, enabling them to activate AR pop-ups and conveniently share their contact information via NFC chips. The overall feedback was overwhelmingly positive, solidifying the event as a memorable and engaging experience for all attendees.
The post The Drop AR Scavenger Hunt at Render ATL first appeared on $NP Designs.
]]>]]>
Black Equity Collective 2nd Annual Equity & Justice Symposium
-2023
Creative Direction, Print Collateral, and Experiential Design for Black Equity Collective.
Client:
Black Equity Collective
Credits:
Studio: $NP Designs
Junior Designer: Kenya Brooks
My Approach:
The approach was centered on developing a key creative concept for the Black Equity Collective’s 2nd Annual Equity & Justice Symposium, focusing on ‘Collaboration as Resilience.’ A mosaic design was created to symbolize the power of unity, bringing together various elements of the organization for a greater impact. Once the key creative was finalized, it was extended to craft a comprehensive range of event collateral, including an event program book, name tags, pull-up banners, bookmarks, and table centerpieces.
Background:
The Black Equity Collective recently hosted their highly anticipated 2nd Annual Equity & Justice Symposium: Collaboration as Resilience at The Huntington Library. The event proved to be a powerful and transformative day, fostering engaging conversations and forging new connections between members, funders, partners, and allies under one roof, creating an indescribable atmosphere of magic and unity.
Results:
The event’s impact was evident through the overwhelmingly positive feedback received from attendees. Meaningful conversations and a great overall experience were reported by the members, reflecting the success of the event in achieving its objectives and leaving a lasting impression on all participants.
View the recap video here.
The post Black Equity Collective 2nd Annual Equity & Justice Symposium first appeared on $NP Designs.
]]>