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Art Direction, Print Collateral, Social Design and POP Displays for Nékter Juice Bar.
Client:
Nékter Juice Bar
Credits:
Studio: Orange Label Advertising Agency
My Approach:
Through guided conversations with Nékter’s internal team to understand their goals and challenges, the Orange Label team and I developed art direction for in-store displays, e-blasts, and social recommendations, ensuring cohesive, cross-platform campaigns. I provided initial sketches, directed photoshoots, and presented campaign ideas to the client. Seasonal promotions included the Keep It Real cleanse sale, A New Spin on a Real Family Favorite – the PB&J Trio, Taste of Summer Watermelon, Pick Your Pumpkin, and Nék the Halls.
Background:
Nékter has set ambitious plans to expand nationally to 425 restaurants by 2024, driven by their unwavering vision to make juices, smoothies, and acai bowls accessible to all individuals aspiring to lead a healthier lifestyle. Continuously seeking new avenues to reach potential customers, Nékter employs various strategies, including limited-time offers, to increase customer reach and engagement.
Results:
My designs, featuring cohesive branding for limited-time offers and eye-catching point-of-purchase (POP) displays, successfully increased foot traffic to Nékter stores and drove app downloads. The retro-inspired branding for the PB&J trio and the delectable products resonated with a diverse audience, leading to an extension of the menu that remains available at select locations. The client’s feedback highlights our team’s quick understanding of the Nékter brand look and feel and our continued effort to elevate it through fresh ideas and unique creative concepts.
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Rangerstown Stories
-2017
Creative Direction and Motion Design for The New York Rangers.
Client:
The Madison Square Garden Company
Credits:
Studio: The Madison Square Garden Company
Illustration: Jordan Rosenberg
Photography: The Madison Square Garden Company
My Approach:
The Rangerstown Stories campaign was developed to engage fans more profoundly. Visual storytelling was at the core of this initiative, allowing the team to showcase the stories of passionate fans through various mediums. Season tickets, 10 Home Games in October, out-of-home signage, print collateral, and social media designs were created as part of this effort.
A prominent feature of the campaign was a mural designed on the right side of 2 Penn Plaza, which remained on display throughout the entire season, serving as a powerful visual representation of the fans’ dedication and connection to the team.
The season tickets were thoughtfully designed with a unique URL, enabling fans to access and share their stories and fostering a deeper emotional bond between the team and its supporters. The goal of the Rangerstown Stories campaign was to create a sense of unity and community, making fans an integral part of the New York Rangers’ journey.
Background:
The New York Rangers recognized the importance of establishing a deeper and more engaging connection with their fans. To achieve this, they introduced “Rangerstown,” a concept that transcended mere fandom and became a shared state of mind uniting the fans, players, and the broader New York community. The aim was to create a sense of unity and camaraderie, where everyone could come together to cheer on one of New York’s most successful and celebrated sports teams. Rangerstown represented a team and a collective passion and dedication that resonated throughout the city and beyond.
Results:
The implementation of animations, created by me using After Effects, resulted in a significant boost in social engagement for the New York Rangers. The team witnessed a remarkable 80% increase in interactions on Instagram and Facebook, effectively doubling their social media engagement. The introduction of animations in posts contributed to capturing the attention of younger audiences, who started engaging more actively with the team’s social media content. The Rangerstown Stories campaign successfully facilitated a deeper and more meaningful connection between the team and its fans, effectively expanding the team’s reach and resonance with the younger demographic.
The post Rangerstown Stories first appeared on $NP Designs.
]]>The post $NP Designs presents A Decade of Dimensions: Augmented Reality Art Show first appeared on $NP Designs.
]]>$NP Designs presents A Decade of Dimensions: Augmented Reality Art Show
-2022
Creative Direction, Print Collateral, Social Design, Experiential Design, and Augmented Reality Design for A Decade of Dimensions Augmented Reality Art Show.
Client:
$NP Designs
Credits:
Studio: $NP Designs
Event Producer: The Rosario Group
Event Marketing: Meraki Africa
Junior Designer: Kenya Brooks
3D/Metaverse Designer: Valena Del Valle
Photograpy: Natasha Campos
Videography: Rashawn & Jamie Tobias
Event Decor: The Superior Collective
Metaverse Platform: Arium
My Approach:
The three-month social media campaign was directed by $NP Designs, highlighting dimensions and spatial design. A 90-minute video, released in a 3-part reel campaign on social media, provided in-depth insights into the show, the artist, and the location. Engaging social media templates shared more about the artist, the show, the sponsors, and the event site. Signage was designed for the in-person event, complemented by an online metaverse gallery allowing virtual engagement for global visitors. The event, executed by a team 7, including a 3D designer, event producer, and social media strategist, delivered a seamless and captivating experience. The carefully chosen color scheme reflected a sense of looking toward the future and exuded softness, perfectly aligning with the immersive and forward-thinking nature of the exhibition.
Background:
A Decade of Dimensions marks Denise ‘deLaSNP’ Coke’s fourth solo art show, exploring the immersive world of augmented reality and celebrating the concepts of Black Futurism and Escapism while providing an inside look into her upbringing in Jamaica, Queens, and her time in Southern California. $NP Designs, known for inspiring and shaping spaces and brands for small businesses and non-profits globally, commemorated their 10-year milestone in Los Angeles with this exhibition, aiming to create an immersive art experience and break the artist into the vibrant LA art scene.
Results:
The virtual metaverse gallery achieved remarkable success with a visitor rate of 200 visitors per day, featuring augmented reality capabilities that provided accessibility to users nationwide who could not attend in person. Over 300 guests signed up, and the event generated sales exceeding $10,000. The positive response and impact from the exhibition resulted in the expansion of the Decade of Dimensions series to cities within Los Angeles, including Inglewood and Pasadena, and a group show featuring six digital artists was curated, further solidifying the exhibition’s influence and reach within the art community.
Visit the event website here.
Enter the virtual art gallery here. Create an avatar!
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Mental Wealth Coaching Digital Rebranding and Social Campaign
-2022
Creative Direction, Book Design, Website Design, Brand Partnership, and Social Strategy and Design for Mental Wealth Coaching.
Client:
Mental Wealth Coaching
Credits:
Studio: $NP Designs
Social Strategy: Sade Bowen
My Approach:
The approach focused on revitalizing the client’s social media presence and driving sales for their intensive program, new book, and newsletter. Collaborating with the social media manager, we created a comprehensive strategy– repurposing trending content and utilizing a new style guide and templates. We designed targeted social media posts for entrepreneurs and crafted print flyers for the intensive program. Additionally, a conversion-focused landing page was developed to boost sales of the program and book.
Background:
Mental Wealth Coaching is a targeted mental health and personal development program for Founders and Entrepreneurs. It focuses on enhancing their mental well-being and reducing stress and overwhelm while balancing business scaling and family life. Clients experience an atmosphere of acceptance and receive personalized coaching, guiding them to take actionable steps toward personal growth and increased consciousness.
Results:
As a result of our approach, we successfully reached 53.1K new accounts, marking a significant 38.8% increase compared to previous months. The engagement rate with followers saw an impressive 172% growth, and overall impressions increased by 50.6%. The e-book launch alone generated substantial interest, with 22 link taps in just one week. Moreover, on LinkedIn, we achieved a remarkable leap in followers, reaching a total of 141, and recorded 85 search appearances per week.
The post Mental Wealth Coaching Digital Rebranding and Social Campaign first appeared on $NP Designs.
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Black Equity Collective 2nd Annual Equity & Justice Symposium
-2023
Creative Direction, Print Collateral, and Experiential Design for Black Equity Collective.
Client:
Black Equity Collective
Credits:
Studio: $NP Designs
Junior Designer: Kenya Brooks
My Approach:
The approach was centered on developing a key creative concept for the Black Equity Collective’s 2nd Annual Equity & Justice Symposium, focusing on ‘Collaboration as Resilience.’ A mosaic design was created to symbolize the power of unity, bringing together various elements of the organization for a greater impact. Once the key creative was finalized, it was extended to craft a comprehensive range of event collateral, including an event program book, name tags, pull-up banners, bookmarks, and table centerpieces.
Background:
The Black Equity Collective recently hosted their highly anticipated 2nd Annual Equity & Justice Symposium: Collaboration as Resilience at The Huntington Library. The event proved to be a powerful and transformative day, fostering engaging conversations and forging new connections between members, funders, partners, and allies under one roof, creating an indescribable atmosphere of magic and unity.
Results:
The event’s impact was evident through the overwhelmingly positive feedback received from attendees. Meaningful conversations and a great overall experience were reported by the members, reflecting the success of the event in achieving its objectives and leaving a lasting impression on all participants.
View the recap video here.
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eCLACKtic Luxury Nail Care Launch
-2020
Social Strategy and Design, Website Design, and E-mail Marketing for eCLACKtic Luxury Nail Care.
Client:
eCLACKtic
Credits:
Studio: $NP Designs
My Approach:
Implementing a comprehensive approach, a logo survey was initiated on Instagram to involve prospective followers in the branding decision-making process actively. Simultaneously, a micro-influencer program was established, distributing the product to women seeking a hassle-free way to look elegant without salon visits. Additionally, the design and development of the e-commerce site were led, initially selecting Shopify and later transitioning to WordPress for greater flexibility and control over the platform. Visitors also had the opportunity to recieve monthly newsletter updates from the company encouraging sales through their website.
Background:
eCLACKtic is a Black-owned, woman-led company specializing in custom press-on gel extensions and other premium nail care products, all crafted from vegan materials. The brand was developed and beta-tested during the COVID-19 pandemic, providing women with a unique way to express themselves and maintain their nails’ beauty when traditional nail salons were closed.
Results:
The implemented strategies resulted in remarkable outcomes: the new page’s engagement surged by over 200%. Additionally, the company experienced a 35% growth in the email list, with a remarkable average of 40% click-through rate on promotional emails. The successful implementation of the work led to solidified brand deals with media companies. Notably, the company achieved a viral video that garnered over 10,000 views, further boosting the brand’s visibility and reach.
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Black Girls Guide to National Parks Social Campaign & Brand Launch
-2022-2023
Creative Direction, Branding and Social Strategy and Design for Black Girls Guide to National Parks.
Client:
Black Girls Guide to National Parks
Credits:
Studio: $NP Designs
Social Strategy: Sade Bowen
My Approach:
The approach involved conducting interviews with the client, in collaboration with our social media manager, to capture her travel stories and extensive background as a backpacking hiker and successful business owner. This information was compiled into a Tone of Voice document, presenting the proposed tone for her social media presence and overall strategy. Connections were established with like-minded influencers and community-based groups to build her community and increase engagement.
Taking charge of creative direction for video and photoshoots at Shenandoah National Park, a cohesive and captivating visual narrative was ensured for her brand. Templates were created for the client to announce newly hiked national parks, program updates, and hiking tips, resulting in a cohesive and professional look for her social media posts while saving time and effort in content creation. These efforts contributed to the success of the short-form storytelling approach, effectively resonating on platforms such as TikTok and YouTube.
Background:
Black Girls Guide to National Parks (BGGTNP) is a collective of Black women over 40 seeking inner solitude through slow and careful walks, encouraging raw experiences without excessive filtering. The group prioritizes self-reflection over high-energy interactions, aiming to educate Black women about culturally significant spaces within the United States and beyond, as owner Aisha explores new heights in South Africa.
Results:
The implemented strategies yielded remarkable results within a three-month period, including reaching 8.1K accounts, achieving an extraordinary 9,966% follower engagement per post, and witnessing a staggering 1,285% increase in overall following. The top-performing Instagram post garnered an impressive 22.34K non-follower engagements, 13.4K overall impressions, and an average of 984 profile visits. On Facebook, the campaign reached 481 new accounts. Meanwhile, on Pinterest, the content achieved 229 overall impressions, 142 audience engagements, and 93 organic engagements on the top pin, showcasing the campaign’s significant impact across various social
media platforms.
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