New York Knicks Black History Month Campaign

-2018

Branding, Print Collateral, Social, and Experiential for The New York Knicks Black History Campaign with Adidas.

Client:
New York Knicks

Credits:
Studio: The Madison Square Garden Company
Photography: Gardenvision at The Madison Square Garden Company

My Approach:
Inspired by African prints, the Harlem Renaissance, and Black dance, a logo was created to connect with the audience. Following creative refinements, the Knicks and Adidas selected the impactful “OBAAKOFO MMU MAN” pattern, representing unity and strength within the Black community.

Background:
During Black History Month, people commemorate the cultural importance of recognizing the achievements, contributions, and resilience of African Americans and their communities. In honor of the Knicks’ 2018 Black History Month Celebration, a brand identity was developed to embody the essence of this event.

Results:

The work’s impact extended well beyond the initial event, with the logo becoming a lasting symbol of the New York Knicks’ continued dedication to honoring Black History Month. Its timeless and adaptable design facilitated its widespread use in the Madison Square Garden arena during subsequent events, maintaining a constant presence until 2020.