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Client:
Nékter Juice Bar
Credits:
Studio: Orange Label Advertising Agency
My Approach:
Through guided conversations with Nékter’s internal team to understand their goals and challenges, the Orange Label team and I developed art direction for in-store displays, e-blasts, and social recommendations, ensuring cohesive, cross-platform campaigns. I provided initial sketches, directed photoshoots, and presented campaign ideas to the client. Seasonal promotions included the Keep It Real cleanse sale, A New Spin on a Real Family Favorite – the PB&J Trio, Taste of Summer Watermelon, Pick Your Pumpkin, and Nék the Halls.
Background:
Nékter has set ambitious plans to expand nationally to 425 restaurants by 2024, driven by their unwavering vision to make juices, smoothies, and acai bowls accessible to all individuals aspiring to lead a healthier lifestyle. Continuously seeking new avenues to reach potential customers, Nékter employs various strategies, including limited-time offers, to increase customer reach and engagement.
Results:
My designs, featuring cohesive branding for limited-time offers and eye-catching point-of-purchase (POP) displays, successfully increased foot traffic to Nékter stores and drove app downloads. The retro-inspired branding for the PB&J trio and the delectable products resonated with a diverse audience, leading to an extension of the menu that remains available at select locations. The client’s feedback highlights our team’s quick understanding of the Nékter brand look and feel and our continued effort to elevate it through fresh ideas and unique creative concepts.
