Client:
MarycleLashes
Credits:
Studio: $NP Designs
Photography: Sophie Mariee
My Approach:
The project involved the creation of a portfolio website featuring an integrated e-commerce shop. The website showcased various products, such as lashes, lash glue, and adhesives. Additionally, a user-friendly booking page was designed and incorporated within the site, ensuring a seamless customer experience without the need to navigate elsewhere.
Background:
MarycleLashes is a small solo-ran lash business in New Jersey, run by its dedicated owner, Mary Teniola Salami. With a passion for creating stunning lash designs and a commitment to providing exceptional service, MarycleLashes quickly gained a reputation for its expertise in the field. However, Mary recognized the importance of establishing a robust online presence to sell products, book clients, compete effectively, and stand out in the competitive beauty industry. As an experienced and licensed lash technician, Mary was determined to showcase her skills, professionalism, and unique style to potential clients.
Results:
As a result, sales increased by 30% with the integration of the online service. Additionally, the 50% reduction in booking time allowed customers to experience a more seamless checkout process, resulting in quicker conversions and improved customer satisfaction.