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Client:
$NP Designs
Credits:
Studio: $NP Designs
Event Producer: The Rosario Group
Event Marketing: Meraki Africa
Junior Designer: Kenya Brooks
3D/Metaverse Designer: Valena Del Valle
Photograpy: Natasha Campos
Videography: Rashawn & Jamie Tobias
Event Decor: The Superior Collective
Metaverse Platform: Arium
My Approach:
The three-month social media campaign was directed by $NP Designs, highlighting dimensions and spatial design. A 90-minute video, released in a 3-part reel campaign on social media, provided in-depth insights into the show, the artist, and the location. Engaging social media templates shared more about the artist, the show, the sponsors, and the event site. Signage was designed for the in-person event, complemented by an online metaverse gallery allowing virtual engagement for global visitors. The event, executed by a team 7, including a 3D designer, event producer, and social media strategist, delivered a seamless and captivating experience. The carefully chosen color scheme reflected a sense of looking toward the future and exuded softness, perfectly aligning with the immersive and forward-thinking nature of the exhibition.
Background:
A Decade of Dimensions marks Denise ‘deLaSNP’ Coke’s fourth solo art show, exploring the immersive world of augmented reality and celebrating the concepts of Black Futurism and Escapism while providing an inside look into her upbringing in Jamaica, Queens, and her time in Southern California. $NP Designs, known for inspiring and shaping spaces and brands for small businesses and non-profits globally, commemorated their 10-year milestone in Los Angeles with this exhibition, aiming to create an immersive art experience and break the artist into the vibrant LA art scene.
Results:
The virtual metaverse gallery achieved remarkable success with a visitor rate of 200 visitors per day, featuring augmented reality capabilities that provided accessibility to users nationwide who could not attend in person. Over 300 guests signed up, and the event generated sales exceeding $10,000. The positive response and impact from the exhibition resulted in the expansion of the Decade of Dimensions series to cities within Los Angeles, including Inglewood and Pasadena, and a group show featuring six digital artists was curated, further solidifying the exhibition’s influence and reach within the art community.
